Who or What is Your Social Persona?

When implementing your social media marketing campaigns, one of the first things you have to do (before you even think about building your profiles) is decide who or what is going to be your social persona. Are you going to build your social brand around an actual person (say the VP of Marketing) or stick [...]

Source: http://www.searchengineoptimizationjournal.com/2012/02/28/social-persona/

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