Brand new websites that are just beginning their SEO campaigns should undoubtedly begin with onsite SEO, the first step of which is keyword research. The keywords you choose (based on the content of your site) will ultimately help determine what search phrases your site rank for and what kind of searcher will find your site. [...]
Source: http://www.searchengineoptimizationjournal.com/2012/03/06/keyword-research-advice/
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