How to Quantify Brand or Engagement Marketing With Paid Search

By measuring the right set of metrics, you can create scenarios around users exposed to your different marketing efforts. This can help you hone in on effective strategies and tactics for your brand or engagement marketing. Quantify, then optimize.

Source: http://searchenginewatch.com/article/2159594/How-to-Quantify-Brand-or-Engagement-Marketing-With-Paid-Search

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