How To Advertise On Facebook

Thinking about advertising your business on Facebook, but not sure how to do it successfully? With over 800 million active users worldwide, half of whom log on daily, Facebook is a huge venue with great potential for generating a profit. Through a combination of targeting and ad testing, Facebook advertising could be a valuable medium for your business. What makes Facebook so impressive, beyond the pure reach, is its amazing targeting ability. The key to Facebook Advertising is finding out how to successfully reach and capture the attention of potential clients who are in a place where they are not necessarily searching for ads. Inside Facebook’s advertising system, you have the ability to target your demographic based on their age, gender, language preferences, education, relationship status, location, workplace, interests, and connections. How does Facebook find your desired target audience? They use the information that people have entered into their profiles, including interests and activities, as well as things that were mentioned in their status updates. Also, every time someone selects the “Like” button, whether it is on a Facebook fan page or an article on an outside site, they are feeding this information to Facebook, which is used to target ads to each user specifically. Once your target audience is selected, only those people see the ads, reducing excess advertising costs and increasing the effectiveness of the advertising campaign. An important thing to remember is that you cannot apply what works when advertising on Google or Bing to advertising on Continue reading...

Source: http://www.wpromote.com/blog/facebook/how-to-advertise-on-facebook/

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