How To Advertise On Google

It doesn’t matter if you are a small local business with one brick and mortar store or an e-commerce site that sells to people around the world. Advertising is one of the primary ways to get the word out about your business. Advertising is changing rapidly as technology evolves and more and more people are going online and to their mobile devices to find information about products and services. So adding digital advertising to your marketing campaign is a must. Google is one of the largest display ad networks in the United States. According to recent statistics from ComScore, Google’s ad display network reaches 89% of customers through a variety of websites, games, and videos. So, how do you go about advertising on Google? First we’ll talk about a free opportunity available to businesses that can help get your name out without taking any green out of your pocket. It’s called Google Places. Google Places allows businesses to claim their business listing, add their address, a map, business description, business hours and even photos and video about their business. The best part… it’s free. There are a few different options when you decide you are ready to start paying for advertising on Google. Being one of the largest online ad networks, Google has made it pretty simple to figure out how to advertise on their site, as well as display, mobile and video advertising. You will need a Google account to start with, and then go to the Google Ads Continue reading...

Source: http://www.wpromote.com/blog/google/how-to-advertise-on-google/

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