How To Choose SEO Keywords

It’s a common request; I want my website to rank higher in the organic SERPS (search engine result pages). Ideally, you’d like to list in the top three, but you’d settle for making it on the first page. If you want to rank higher in the SERPs, you need to start paying close attention to your keywords. Keywords are the words and phrases that your potential customers are typing into a search engine to find a particular product or service. When you begin the process of choosing the SEO keywords that you’ll be using as part of your website copy, you’ll find that the process is part guess work, part trial and error and part research. First, you’ll need to ask yourself some basic questions about your web audience and your products and services. 1.    Who uses your website? 2.    What product or service are you selling? 3.    Why/How is your business different? Once you’ve answered these questions, you can start putting together a list of words that adequately describe your business. If you own a bicycle repair shop, it’s likely that the words “bicycle repair” will be included in your search. Don’t feel that you have to limit your keywords to just one or two words. Pick a variety of short phrases to test out such as, “bicycle repair Santa Monica.” Put yourself in the shoes of your customer and think about what they would type into a search engine when looking for your product or service. Also think Continue reading...

Source: http://www.wpromote.com/blog/seo/how-to-choose-seo-keywords/

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