Source: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/YoD2FlIokZk/
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Monday, March 19, 2012
Content & Customer Optimization Presentation from Search Congress Barcelona
I’m about to go on stage at the Search Congress conference in Barcelona and I thought I’d share the presentation that I’ll be giving. Don’t worry, only the title page is in Spanish but all the photos are from my last trip to Barcelona. As a complement to the growing amount of Content and Social [...]
2012 Search Marketing Agenda Presentation from Star Tribune’s Small Business Search Marketing Summit
I had the honor of speaking at the Star Tribune’s 2011 Small Business Search Marketing Summit on Wednesday November 2nd at the Walker Art Center in Minneapolis, Minnesota. Here is the Slideshare from my presentation entitled “2012 Search Marketing Agenda: What Every Small Business Needs to Know”. I hope you enjoy it! View this [...]
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5 Great Ways to Gain Budget and Buy-in for Testing
Often one of the biggest challenges to testing and optimizing your website is making that initial leap and convincing senior management that you need budget and buy-in to do it effectively. Unfortunately, quite often though your plans won’t be met with open arms from your senior executives. And even if you have already begun testing, [...]
Source: http://feedproxy.google.com/~r/omniture/blogs/all/~3/8rMPgfv7gk4/
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Keyword ROI: The Key SEO Ingredient
The best business model should rule the search engine results pages. Increasingly the ability to make money from a particular keyword is the key to successful SEO, along with the ability and willingness to put in the required efforts.
Source: http://searchenginewatch.com/article/2159596/Keyword-ROI-The-Key-SEO-Ingredient
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Hey, I’m Bloggin’ Here! #SESNY aimClear Speaking & Coverage Agenda
Here we go! Search Engine Strategies New York kicks off next week, and aimClear can’t wait to tear it up in the City that Never sleeps. For three days at the ever-swank midtown Hilton on Avenue of the Americas, we’ll be cruising the conference grounds, dropping knowledge bombs on eager attendees, churning out quality session coverage (available [...]
Source: http://feedproxy.google.com/~r/AimclearSearchMarketingBlog/~3/6nCDRel7_dE/
Sunday, March 18, 2012
James to speak at the 2011 Small Business Search Marketing Summit
WebRanking is proud to announce that our very own James Svoboda will be a featured speaker at the 2011 Small Business Search Marketing Summit presented by the Star Tribune on November 2 at the Walker Art Center in Minneapolis. James will be joining Sam Richter, the bestselling author on search and reputation, along with Leslie [...]
Source: http://www.webranking.com/blog/2011-small-business-search-marketing-summit
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Seeing Stars in the SERPs – Rich Snippets and Structured Markup
We’re all used to seeing star ratings in the SERPs for things like movies (IMDB/Rotten Tomatoes), products (Amazon) and restaurants (Yelp). Over the past month or so, I’ve noticed them appearing alongside listings/rich snippets in the organic search results for regular websites and blog posts. This seemed out of place to me, so I did some research. As it turns out, it’s pretty simple to get a star rating in the SERPs for any old run-of-the-mill page. I used the following format to add a “review” to the homepage of johnvantine.com. <div class="hreview"> <span class="reviewer">Name of reviewer</span> <span class="dtreviewed" title="YYYY-MM-DD">Date of review</span> <span class="summary">Review summary</span> <span class="description">Review body</span> <span class="rating">Numerical rating (from 1-5)</span> </div> The review is not fake, mind you! It was written by Ryan Farrell. Anyway, I added the review to the homepage on Wednesday. I checked the SERPs on Thursday morning, and the star rating was showing up along with my listing. At the time of this writing, it still is. You’ll also notice that my meta description is being truncated – normally the full description (157 characters) is displayed, but since the star rating showed up, it’s being cut off at 139 characters. The addition of “3 days ago” is probably causing this. How is this done? In the above example, the hReview microformat was used. hReview is just one part of the Microformats standard. Microformats are used to help search engines understand what they’re looking at. When they’re added to a site, it will still Continue reading...
Source: http://www.wpromote.com/blog/seo/seeing-stars-in-the-serps-rich-snippets-structured-markup/
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4 Creative Ways to Use the New Facebook Brand Pages
With Facebook set to switch over brand pages to the new Timeline style, we look at a few creative ways to use the new layout. With a touch of thought and a pinch of creativity it's easy to turn what could be limiting factors to your advantage.
Source: http://searchenginewatch.com/article/2159597/4-Creative-Ways-to-Use-the-New-Facebook-Brand-Pages
WebRanking is proud to sponsor the 2011 PSU Digital Marketing Conference
If there are two things the crew at WebRanking love (there are, and more than 2 in fact) then it’s a great conference and an equally impressive party. Which is why, when the opportunity presented itself to be this year’s Wrap Party sponsor for Portland State’s Digital Marketing Conference, we couldn’t say no. Two days [...]
Source: http://www.webranking.com/blog/2011-psu-digital-marketing-conference
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Saturday, March 17, 2012
How to Train an SEO in 5 Days
Looking to train an SEO from scratch? This plan covers the key subjects and essential tools SEOs need to learn to use to ensure they become an effective team member. Here’s how to squeeze it all into a week of morning and afternoon sessions.
Source: http://searchenginewatch.com/article/2159247/How-to-Train-an-SEO-in-5-Days
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Video Review of the New iPad 3
This is a Macworld review by Jason Snell on Apple’s third-generation (2012) model iPad. I have the first generation iPad so the iPad three seems somewhat appealing. Are you getting one? Follow SEJ on Twitter @sejournal 
Follow SEJ on Twitter @sejournal
Source: http://feedproxy.google.com/~r/SearchEngineJournal/~3/US0dwoUQm_g/
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Social Engagement ROI & the Value of Exchange
How do you measure your online marketing performance? What are your goals, your KPIs and how do you measure ROI? These are pretty common questions in the world of social media marketing. As companies evolve their people, process and technology to attract, engage and inspire customers through content, I think attention on a broader view [...]
Source: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/2_D7Cz5Lzmg/
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How to Quantify Brand or Engagement Marketing With Paid Search
By measuring the right set of metrics, you can create scenarios around users exposed to your different marketing efforts. This can help you hone in on effective strategies and tactics for your brand or engagement marketing. Quantify, then optimize.
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Online Marketing News: Tips for Going Viral, Socially Optimized via Mobile, Facebook Timelines for Business, LinkedIn Company Follow
What does it take to go viral? This recent video from Salesforce.com covers what it takes for your content to spread as well as the formula for success. The video also includes a checklist marketers can use to increase their likelihood of going viral. This Week in Online Marketing News “Getting Socially Optimized with Mobile [...]
Source: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/imHtc11L2YA/
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How To Advertise On Google
It doesn’t matter if you are a small local business with one brick and mortar store or an e-commerce site that sells to people around the world. Advertising is one of the primary ways to get the word out about your business. Advertising is changing rapidly as technology evolves and more and more people are going online and to their mobile devices to find information about products and services. So adding digital advertising to your marketing campaign is a must. Google is one of the largest display ad networks in the United States. According to recent statistics from ComScore, Google’s ad display network reaches 89% of customers through a variety of websites, games, and videos. So, how do you go about advertising on Google? First we’ll talk about a free opportunity available to businesses that can help get your name out without taking any green out of your pocket. It’s called Google Places. Google Places allows businesses to claim their business listing, add their address, a map, business description, business hours and even photos and video about their business. The best part… it’s free. There are a few different options when you decide you are ready to start paying for advertising on Google. Being one of the largest online ad networks, Google has made it pretty simple to figure out how to advertise on their site, as well as display, mobile and video advertising. You will need a Google account to start with, and then go to the Google Ads Continue reading...
Source: http://www.wpromote.com/blog/google/how-to-advertise-on-google/
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Google+ a Party No One Came to, Says Ex-Google Engineer
Google's former director of engineering has slammed life at the company under the leadership of Larry Page, accusing the company of losing its focus on innovation and becoming an “advertising company with a single corporate-mandated focus”.
Source: http://searchenginewatch.com/article/2159517/Google-a-Party-No-One-Came-to-Says-Ex-Google-Engineer
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Friday, March 16, 2012
The Role of Colors in Your Blog’s Success
Every color is associated with a specific quality or emotion. They have the power to impact shopping habits of consumers. They can make readers happy or sad. They can fill [...]
Source: http://sem-group.net/search-engine-optimization-blog/the-role-of-colors-in-your-blogs-success/
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Video Review of the New iPad 3
This is a Macworld review by Jason Snell on Apple’s third-generation (2012) model iPad. I have the first generation iPad so the iPad three seems somewhat appealing. Are you getting one? Follow SEJ on Twitter @sejournal
Follow SEJ on Twitter @sejournal
Source: http://feedproxy.google.com/~r/SearchEngineJournal/~3/US0dwoUQm_g/
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Who Instant Watches the Instant Watchers?
Who doesn’t have Netflix? Okay, pipe down down-loaders and women who brave their local 7-11 Redbox. Besides you… who doesn’t have Netflix? Okay, pipe down people who complain about $8 a month for unlimited streaming (Instant Watch) of tons of movies and television shows. This post is for the non-hobos with an internet connection. The library is closed! Millions of people have Netflix. This means millions of eye balls have the ability to discover, enjoy or hate new and old film and television content. For a filmmaker, actor, or writer Netflix becomes an incredible tool to help get your content and name out to the world. The web-series “The Guild” was released onto Netflix years ago and was able to gain curious new eyeballs from viewers like myself. I discovered “The Guild” based on Netflix’s “recommendations” and “best guess” star ratings, which are based on my other movie and television preferences. Netflix’s recommendations, and it’s community of users’ star ratings, can really make or break a production on Netflix. If a movie is not recommended in comparison to another chosen movie then users may never see the movie. If a show is given poor ratings by several users, then the show looks like a dud and many users will avoid watching. Basically, Netflix has the potential to help or hurt a creator’s reputation and possibly career. Netflix may in fact be largely responsible for the resurrection of the comedy “Arrested Development” which was canceled after three seasons on Fox, due Continue reading...
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Visualizing the Marketing Funnel - Whiteboard Friday
Posted by randfish
In this week's Whiteboard Friday, we will be talking about visualizing and measuring your marketing funnel. All too often basic web analytics can mislead marketers which can lead to investing in the wrong channels. Understanding what content drives people to your site and when will allow you to make much more informed decisions on where to invest your money.
Thanks for joining us and don't forget to leave your comments below. Enjoy!
The SEOmoz Inbound Marketing Funnel
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Video Transcription
Howdy, SEOmoz fans. Welcome to another edition of Whiteboard Friday. This week we're talking about the inbound marketing funnel. Specifically, we're talking about why basic web analytics can often fail and mislead marketers in to investing in a lot of the wrong channels. What I have done today is try to illustrate that visually with this beautiful funnel. I know, I know, it looks a little complex. You're going to go, "Boy, that is really colorful and you must have taken a long time to draw those lines." I did.
But think about things this way. Let's imagine the flow of visitors to your website. What happens is there are some visitors who are coming to you for the first time. Never seen your site before, you're sort of capturing them early in the stage. Maybe they know very little about you. Maybe they've heard something about you through word of mouth. Maybe they saw someone tweet a link. Maybe they found you through a search. Maybe they found you through just typing in your web address directly or through an email someone sent them. Whatever the case might be, you can track all of those. You know where they come from. I've simplified this. Obviously, there are more channels and you could break these up into direct, search, social, RSS, your blog, and referring links. Referring links from sort of the blogosphere, the news world, forums, links on other corporate sites, whatever it is. There could be advertising things in here too, but I am going to ignore paid for the moment.
What's interesting is when you think about this, think about the people who come to you for the first time and how you capture them. Those channels might be entirely different from the people who way down here at the bottom of this funnel completed a transaction that was worth money. So these are people who made me directly dollars or Euros or whatever . . . Euros. Is that the Euros symbol? I don't know. Let's do the yen symbol. I know that one better. Made you cold hard cash. Excellent. Great.
But what happens? Marketers almost always, and particularly the higher up you go in a marketing organization, they look at what sent traffic here and that's where they assign the budget. Right? Because they're tracking actions down here and they go, "Oh, well, fantastic. You know, these people down here, look at this. Social in green sent no completed transactions, screw social. Stop wasting your time on Twitter and Facebook and LinkedIn and Google+. Those are a waste of time, because look, they didn't send us any transactions." Oh yeah? How did all these people know to subscribe to your RSS feed? How did they know to come from referring links? How did they know to type in your web address directly? How did they know to search for you? Particularly if this is branded and unbranded search, if I break that our right here, I bet this is going to be 90%+ branded search, meaning people who searched for your brand name or items related to your brand name, not unbranded terms that they've never heard of before and aren't familiar with. Because of this, you attribute revenue and people and time to places that they shouldn't go, and this is a very, very dangerous thing.
So let's walk through the funnel. I think that everyone who has Google Analytics or something more advanced installed can build this out. In fact, I built this for SEOmoz's own website recently. I'll give Kenny a screenshot to put in the Whiteboard Friday of that specific image that I built. It's not very advanced, but it can give you a sense of what ours sort of looks like. So, you can take a count of the first-time visitors. So, it's like, oh, I've got a million first time visitors in the last 60 days, and maybe I have 750,000 returning visitors in the last 60 days. How many people made 4+ visits in the last 60 days? Well, that's interesting. You can segment. You can create a segment that's says, "Hey, only show me people who have visited 4 or more times in the last 60 days, and now show me the channels that they came through. Show me the referring sources of those individuals." Wow. Now I can start to see a pattern emerging. I can see, oh look at this. This was actually true for SEOmoz. RSS very little at first time, bigger at referring, and then a nice segment, a really nice segment, right down to completed transaction where people don't really come through RSS very much when they complete a transaction.
You can do this. Let's say there's 300,000 who came in the last 60 days 4 or more times, and maybe there's 100,000 who came 10+ times. Wow. These people are really interesting. Particularly these people are really interesting because they must really like what you have. They must like your content or your blog or something that you do on your site, some sort of tool, some sort of function that you provide to them. Yet, there's going to be a very different look at who sent these visitors, right, which of these sources sent these visitors versus which sent the people who made a conversion action, something like signed up for an email account, or signed up with their email address, or subscribed to your newsletter, or filled out a survey, or filled out a request for a white paper that gave you a lead versus actually completed a transaction, like went back to the site and signed up for the paid service or bought the product, or did whatever it is that makes you money. Knowing these source differences and building out this funnel, visualizing this funnel and being able to see these means that you will be able to do a bunch of things right.
So, I have some action items that I want you to take away from this inbound marketing funnel visualization.
Number one, please, if you can do nothing else, at least set up first touch attribution. So you may not be able to get the concrete segment that has made at least one visit from this source before converting somewhere in their funnel, because a lot of those people who convert down here are going to be in the 10+ or 4+ visit segment, and they're going to have come to you multiple times, and usually you're only doing last touch attribution, meaning you only see the source that sent them the last time. There are some more advanced analytics like Mixpanel or KISSmetrics that can help you see deeper into that multitouch funnel, but at least you can set up first touch attribution tracking in Google Analytics. There is a good blog post on how to do that Will Critchlow from Distilled wrote. We'll link you over to that.
Second step, segment the content that is driving people, so not just the visit sources, but the content that's driving people early on in your funnel and later in your funnel. Understanding that dichotomy will give you a sense of, hey, we can't just give up on the content that's bringing people in here or the content that's bringing people in the 4+, 10+, made a converting action. We need to focus on both of those, and here's how we should be distributing our time. Let's not spend, you know, be careful not to over assign value with resources of any kind, with dollars, with people, with time, to channels that are just getting you into the bottom of the funnel. It's really, really dangerous. It can mean that what happens over time is you increase conversion rate here, yeah, and things are going well, but as this dries up, your competitors are taking this traffic. They are getting it one way or another. Or you're not executing on it, which means no one is happy and finding what they need on the Web from you or whatever it is that you provide.
Finally, the other thing is track those actions that are likely to lead to transactions. So, if you know that a high percentage of people in a certain bucket, in a number of visits bucket, in a number of visits to specific content bucket, in a conversion-like action, say they did this thing like sign up for an email newsletter, track the percent and the number that are flowing down to actual dollar value transactions. If you do that, you'll have a great sense of where you can invest sort of in the middle of the funnel that will help to drive that action further down.
This is a complex fascinating process, and I know it's not easy to implement. But for those of you who do, the returns can be phenomenal.
Thanks very much, and I hope I'll see you again next week for another edition of Whiteboard Friday. Take care.
Video transcription by Speechpad.com
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Bridging the Gap: Dealing with Variance between Data Systems
One of the problems that never seems to be eliminated from the world of data is education and understanding on the nature of comparing data between systems. When faced with the issue, too many companies find the variance between their different data solutions to be a major sign of a problem with their reporting, [...]
Source: http://feedproxy.google.com/~r/omniture/blogs/all/~3/MG7y0WcWJtM/
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The Value of Small Business Blogging: 3 Key Questions & Answers
Earlier this week Frank J. Kenny did a Skype interview with me about small business blogging and why or why not it makes sense. Frank’s audience is the network of Chambers of Commerce across the U.S.. I think it’s a timely question considering the ongoing “blogging is dead“, “no it’s not“ debate that’s been going on [...]
Source: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/GD8a2xbW2uA/
How To Get Your Business On Google+
You’re a small business owner and we know you have a lot on your plate. Everyone has hammered into your head the fact that your business not only needs to have a website, it also needs a Facebook page and a Twitter account. You took the time to create them. Your business’ social media needs are all taken care of, right? Not so fast. If you haven’t set up your business’ Google+ profile, you could be missing out on huge benefits, particularly when it comes to search engine rankings and getting your brand to the online world. With Google holding the lion’s share of Internet search traffic, setting up a Google+ profile for your business is another way to give your business a competitive edge. The good news is that Google+ is still in beta and most small businesses may not even be aware that it exists. That means you can get a jump on your competition and start gaining followers, improving your search rankings and dominate your industry. Have we sold you? Lets move on to the important part: How to set up your business on Google+. We know that some of you are visual learners and some of you like to digest your information in bulleted paragraphs. No matter which type of learner you are, we’ve got you covered. In addition to the usual step-by-step how to’s listed below, we’ve also compiled the basics in a handy video. Choose your own learning adventure. Step 1: The first thing Continue reading...
Source: http://www.wpromote.com/blog/google/how-to-get-your-business-on-google/
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Thursday, March 15, 2012
WebRanking is proud to sponsor the 2011 PSU Digital Marketing Conference
If there are two things the crew at WebRanking love (there are, and more than 2 in fact) then it’s a great conference and an equally impressive party. Which is why, when the opportunity presented itself to be this year’s Wrap Party sponsor for Portland State’s Digital Marketing Conference, we couldn’t say no. Two days [...]
Source: http://www.webranking.com/blog/2011-psu-digital-marketing-conference
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Oscars 2012: And The Winner For The Best Twitter Account Goes To…
Nowadays, you can get the latest news just by logging on to Facebook and Twitter. After last night’s 2012 Academy Awards, it appears skin is in. The buzz about Angelina Jolie’s leg flash and Jennifer Lopez’s wardrobe malfunction made their mark on the Twitterverse with their very own profiles. Less than 24 hours after the event, @AngiesRightLeg has acquired an outstanding 14,123 followers, while @JLosNipple trails with 2,474 followers. Angelina Jolie inspired a new meme and according to Oscar.com, was the #1 trending topic on Twitter. While, second went to the winner for Best Picture – The Artist. Other popular Twitter trends during the Oscars included Nick Nolte, Sacha Baron Cohen spilling “Kim Jong-il’s ashes” on Ryan Seacrest, and Octavia Spencer winning the Best Actress in a Supporting Role Oscar. So the question is… whose tweets will YOU be following? Be sure to follow Wpromote on Twitter! Save this Post!
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Stuck In A Marketing Rut? 4 Signs That It’s Time To Add Engagement To Your Online Marketing Strategy
When you ask an online marketer what frustrates them the most about reaching customers and prospects online you’re likely to hear the following: Finding a way to connect with their audience Moving prospects through the buying cycle Growing their network and lists Marketers often talk about their prospects being overloaded with too much information which [...]
Source: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/mUHzCB82rdY/
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Who Instant Watches the Instant Watchers?
Who doesn’t have Netflix? Okay, pipe down down-loaders and women who brave their local 7-11 Redbox. Besides you… who doesn’t have Netflix? Okay, pipe down people who complain about $8 a month for unlimited streaming (Instant Watch) of tons of movies and television shows. This post is for the non-hobos with an internet connection. The library is closed! Millions of people have Netflix. This means millions of eye balls have the ability to discover, enjoy or hate new and old film and television content. For a filmmaker, actor, or writer Netflix becomes an incredible tool to help get your content and name out to the world. The web-series “The Guild” was released onto Netflix years ago and was able to gain curious new eyeballs from viewers like myself. I discovered “The Guild” based on Netflix’s “recommendations” and “best guess” star ratings, which are based on my other movie and television preferences. Netflix’s recommendations, and it’s community of users’ star ratings, can really make or break a production on Netflix. If a movie is not recommended in comparison to another chosen movie then users may never see the movie. If a show is given poor ratings by several users, then the show looks like a dud and many users will avoid watching. Basically, Netflix has the potential to help or hurt a creator’s reputation and possibly career. Netflix may in fact be largely responsible for the resurrection of the comedy “Arrested Development” which was canceled after three seasons on Fox, due Continue reading...
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How to Optimize Your YouTube Video
“Do you guys know how to post videos to Facebook?” Yes, we do. We also know how to post them to YouTube, one of most popular video sharing websites on the Web. The important question is not “Do you know how to post your videos online?” It’s “Do you know how to optimize your online videos?” If you think search engine optimization (SEO) is strictly for written content on your website or blog, you might need more help then our tailgating friend from the AT&T commercial. With more than 3 billion videos being viewed on YouTube each day, there is a lot of competition out there for views. So making sure you use the tools available to optimize your video is important. Below, we will outline the best ways to optimize your YouTube videos to make sure that you are doing everything you can to get your target audience to discover and view your videos. Keywords Similar to writing copy for your website or blog posts, when optimizing your video for YouTube, you need to pick targeted keywords. You may have used Google’s keyword tool to get ideas of popular keywords and phrases when advertising online or picking keywords for your onsite copy. YouTube also has its own keyword tool that can help you get ideas of popular searched words and phrases. The tool allows you to search for keyword ideas by typing in descriptive words or phrases or by typing in a video ID or URL. From your descriptions, Continue reading...
Source: http://www.wpromote.com/blog/internet-news/how-to-optimize-your-youtube-video/
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fMC: The Facebook Page Becomes Your Campaign in Real Time
Today at Facebook’s® first ever fMC, the company revealed exciting changes to Facebook Pages, which is the centerpiece for a brand’s presence on Facebook. These changes will require marketers to re-examine how they express themselves on Facebook, and how and where they tell their stories on the world’s leading social network. Facebook will have businesses switch to the new Facebook Pages by March 30th.
Source: http://feedproxy.google.com/~r/omniture/blogs/all/~3/jprCPPhYX2c/
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It's Official: Yahoo Sues Facebook Over 10 Patents
The suit alleges that Facebook features, including the News Feed and video content ads, are based on Yahoo patents for social networking and online advertising. The suit also alleges that Facebook is violating Yahoo patents preventing click fraud.
Source: http://searchenginewatch.com/article/2158911/Its-Official-Yahoo-Sues-Facebook-Over-10-Patents
6 Tools to Throw your Link Building into Overdrive
Anyone whose worked on optimizing websites for the search engines knows about link building and how tedious, repetitive and time-consuming it can be – prospecting, researching, contacting and following-up can certainly drain away your day. We’d know – we’ve spent a few years working to get sites to the top of the search engines. Building [...]
Source: http://www.seo-e.com/seo-technology/6-tools-to-throw-your-link-building-into-overdrive.htm
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Wednesday, March 14, 2012
Outlook for Search – Building High Rankings in 2012
Well, a New Year has passed and we bid farewell to 2011. It was certainly an exciting year, especially in search and online marketing which saw changes occur at warp speed. Over the last few weeks of 2011, we took a break to assess the state of search engine optimization and where things were headed [...]
Source: http://www.seo-e.com/seo-technology/outlook-for-search-%e2%80%93-building-high-rankings-in-2012.htm
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A Quick and Dirty Guide to Optimizing Your +1 Button for Speed, Placement and Conversion
There’s no denying it: slow page load will kill your conversion. This illustration from StrangeLoop demonstrates that: Just one second and you can lose 7% of sales. Did you know that the original Google +1 button took 2 seconds to load? That’s true…and I don’t know about you, but I would definitely want to do [...] 
Follow SEJ on Twitter @sejournal
Source: http://feedproxy.google.com/~r/SearchEngineJournal/~3/r8RO5UNxXfA/
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Binary, Octal, Hexadecimal Google Easter Eggs
A trio of new Google Easter eggs display the number of results in the number system of the query. Search the terms "binary", "octal", or "hexidecimal" to see a few fun tricks in the search results from the crew at Mountain View.
Source: http://searchenginewatch.com/article/2158898/Binary-Octal-Hexadecimal-Google-Easter-Eggs
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SEO Migration Plan – Failure to Plan is a Plan to Fail – SES London 2012
One of the classic scenarios for the intersection of web design/development and search engine optimization is when companies decide to update their website’s design and content management system. Businesses that expect new revenue and continued visibility to various audiences through search need to manage their web site assets for more than just ease of back-end maintenance [...]
Source: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/dM7SJwH3vvY/
How Creating a Content Inventory Can Improve Your SEO
Wow, a content inventory is an excellent idea! Yes, creating a content inventory helps you assess the current status of your website, how you can improve the content and what [...]
Source: http://sem-group.net/search-engine-optimization-blog/creating-a-content-inventory-to-improve-seo/
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Essential Resources on Social Business for Online Marketing
Add “social” to just about anything and you’ll boost interest in your topic by at least 50%. While many consultants appear to be employing that tactic to boost their interesting-ness, it’s not the case with the topic of social business. As companies work to figure out what role social media will play with external marketing [...]
Source: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/e8m1JfMkY94/
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Tuesday, March 13, 2012
How To Advertise On Google
It doesn’t matter if you are a small local business with one brick and mortar store or an e-commerce site that sells to people around the world. Advertising is one of the primary ways to get the word out about your business. Advertising is changing rapidly as technology evolves and more and more people are going online and to their mobile devices to find information about products and services. So adding digital advertising to your marketing campaign is a must. Google is one of the largest display ad networks in the United States. According to recent statistics from ComScore, Google’s ad display network reaches 89% of customers through a variety of websites, games, and videos. So, how do you go about advertising on Google? First we’ll talk about a free opportunity available to businesses that can help get your name out without taking any green out of your pocket. It’s called Google Places. Google Places allows businesses to claim their business listing, add their address, a map, business description, business hours and even photos and video about their business. The best part… it’s free. There are a few different options when you decide you are ready to start paying for advertising on Google. Being one of the largest online ad networks, Google has made it pretty simple to figure out how to advertise on their site, as well as display, mobile and video advertising. You will need a Google account to start with, and then go to the Google Ads Continue reading...
Source: http://www.wpromote.com/blog/google/how-to-advertise-on-google/
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5 Great Ways to Gain Budget and Buy-in for Testing
Often one of the biggest challenges to testing and optimizing your website is making that initial leap and convincing senior management that you need budget and buy-in to do it effectively. Unfortunately, quite often though your plans won’t be met with open arms from your senior executives. And even if you have already begun testing, [...]
Source: http://feedproxy.google.com/~r/omniture/blogs/all/~3/8rMPgfv7gk4/
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How To Choose SEO Keywords
It’s a common request; I want my website to rank higher in the organic SERPS (search engine result pages). Ideally, you’d like to list in the top three, but you’d settle for making it on the first page. If you want to rank higher in the SERPs, you need to start paying close attention to your keywords. Keywords are the words and phrases that your potential customers are typing into a search engine to find a particular product or service. When you begin the process of choosing the SEO keywords that you’ll be using as part of your website copy, you’ll find that the process is part guess work, part trial and error and part research. First, you’ll need to ask yourself some basic questions about your web audience and your products and services. 1. Who uses your website? 2. What product or service are you selling? 3. Why/How is your business different? Once you’ve answered these questions, you can start putting together a list of words that adequately describe your business. If you own a bicycle repair shop, it’s likely that the words “bicycle repair” will be included in your search. Don’t feel that you have to limit your keywords to just one or two words. Pick a variety of short phrases to test out such as, “bicycle repair Santa Monica.” Put yourself in the shoes of your customer and think about what they would type into a search engine when looking for your product or service. Also think Continue reading...
Source: http://www.wpromote.com/blog/seo/how-to-choose-seo-keywords/
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Evolve Your Facebook Page Community Outreach Strategies, #SMX-Style
Blazing forward with more coverage of #SMX West, Day 2 had the Building Buzz on Facebook: Getting Liked & Shared in store for attendees looking to spice up their social sides. The evolution of Facebook has been remarkable – from a college student directory to an almost essential marketing asset for many companies. In order [...]
Source: http://feedproxy.google.com/~r/AimclearSearchMarketingBlog/~3/hk4LjcGT9kM/
Global SEO Tactics & Translation Tips: “Dam” Good Interview With Bill Hunt
It’s a groovy thing – to travel across our great country and share industry wisdom at a conference a la Search Engine Strategies New York. Next week, dozens of respected marketers will do just that– and it will be a rockstar sight to behold. One of those speakers will be masterful global search engine marketer, Bill Hunt [...]
Source: http://feedproxy.google.com/~r/AimclearSearchMarketingBlog/~3/AhbwQmwGN28/
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How To Promote Your Business Using Social Media
Social media is a pretty broad term. It’s easy to advise small businesses to get on board with the latest social media trends, plaster their company’s name and logo on all kinds of social networking sites and harness the vast power of social media to promote their business. But let’s be realistic. Simply putting up a business page on Facebook and Google+ is not going to bring hundreds of new customers through your door. The harsh truth about social media is that you’re only going to get out of it what you put into it. The goal of social media is to reach new customers, but it all starts with a relationship and a plan, otherwise your foray into the social media landscape will be for nothing. Begin by thinking about your target audience. What is their age bracket and what sites do they use the most? Do you have a storefront or restaurant that people are already reviewing or talking about? Are you trying to provide information to educate someone about a particular service or topic? Before you can make a plan, you need to know what your objective is in using social media. If you’re selling a product online that you want to promote, you’re going to have a different game plan than a dentist trying to get new patients in their chair. Once you establish your goals, you need to decide which social media platforms to use. Facebook, Google+ and Twitter dominate the social media space. We’ve Continue reading...
Source: http://www.wpromote.com/blog/internet-news/how-to-promote-your-business-using-social-media/
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Learn How to Up-level Your Organization’s Data-Driven Maturity at Adobe Summit
I’m looking forward to this year’s digital governance session after the popularity of last year’s roundtable session. This year there will be three key parts to the session.
In the first part of this session, I’m going to be reviewing findings from a recent survey that we are conducting, the Adobe Digital Measurement Maturity Assessment. The [...]
In the first part of this session, I’m going to be reviewing findings from a recent survey that we are conducting, the Adobe Digital Measurement Maturity Assessment. The [...]
Source: http://feedproxy.google.com/~r/omniture/blogs/all/~3/PtT_mRhULXk/
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New Google Search App Hits Windows Phones … and Users Hit Back
Windows Phone owners who have downloaded the new Google Search App from the Windows Phone Marketplace are giving it an overwhelming thumbs down thus far, because it strays from the Metro-style theme, image search is broken, and it’s slow and buggy.
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Monday, March 12, 2012
Winning the Content Marketing Race
He who has the best content wins. Let’s consider what “best” and “winning” really means in this context – then look at several key elements of content marketing that can help marketers run far, run fast, and cross the finish line.
Source: http://searchenginewatch.com/article/2157876/Winning-the-Content-Marketing-Race
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Develop, Innovate, Integrate: Tech Track at Summit
Developers!
We’ve more than doubled the capacity of our developer Tech Track this year at the Digital Marketing Summit! We have more labs than ever, more sessions than ever, more Dev Gurus and developer evangelists than ever to help you get top value out of Summit. Our Tech Track sessions will cover topics ranging from ongoing [...]
We’ve more than doubled the capacity of our developer Tech Track this year at the Digital Marketing Summit! We have more labs than ever, more sessions than ever, more Dev Gurus and developer evangelists than ever to help you get top value out of Summit. Our Tech Track sessions will cover topics ranging from ongoing [...]
Source: http://feedproxy.google.com/~r/omniture/blogs/all/~3/JPV4EpZoEwU/
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Evolve Your Facebook Page Community Outreach Strategies, #SMX-Style
Blazing forward with more coverage of #SMX West, Day 2 had the Building Buzz on Facebook: Getting Liked & Shared in store for attendees looking to spice up their social sides. The evolution of Facebook has been remarkable – from a college student directory to an almost essential marketing asset for many companies. In order [...]
Source: http://feedproxy.google.com/~r/AimclearSearchMarketingBlog/~3/hk4LjcGT9kM/
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The Role of Colors in Your Blog’s Success
Every color is associated with a specific quality or emotion. They have the power to impact shopping habits of consumers. They can make readers happy or sad. They can fill [...]
Source: http://sem-group.net/search-engine-optimization-blog/the-role-of-colors-in-your-blogs-success/
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Keyword Research Advice for New Websites
Brand new websites that are just beginning their SEO campaigns should undoubtedly begin with onsite SEO, the first step of which is keyword research. The keywords you choose (based on the content of your site) will ultimately help determine what search phrases your site rank for and what kind of searcher will find your site. [...]
Source: http://www.searchengineoptimizationjournal.com/2012/03/06/keyword-research-advice/
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Why Aren’t You Paying Attention to APIs for your CMS?
Here we are, well into the social web era, and content management systems are still a big topic on the web. And it doesn’t look like that’s about to change. One might reasonably ask “Why are we still talking about CMS technology?” Well, frankly, it’s because some of us haven’t completely figured it out yet. [...] 
Follow SEJ on Twitter @sejournal
Source: http://feedproxy.google.com/~r/SearchEngineJournal/~3/cd-NIhETIZs/
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Online Marketing News: Chrome Gets Hacked, Facebook Can Get your Game Noticed, Take an Interest in Pinterest
Google+ For Business This infographic was recently shared by Chris Brogan on his website and provides some valuable insight into using Google+ for business. Highlights include: Why Google+ is the place to be Sharing is the key Taking your business page to the next level “Introducing Google Play: All your entertainment, anywhere you go” Google [...]
Source: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/ik9Kj4YtWS8/
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Sunday, March 11, 2012
PPC: How to Tap Into the Power of the Persona
Personas are widely underused in the PPC and search marketing community as a whole. PPC advertisers have a lot to gain by completing the persona exercise and leveraging that information when managing and creating new search marketing campaigns.
Source: http://searchenginewatch.com/article/2157878/PPC-How-to-Tap-Into-the-Power-of-the-Persona
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Google, what the (bleep) are you doing?
Google announced its new privacy policy last week – it was immediately met with Congressional concern, fire and brimstone from privacy advocates and some good old fashioned ribbing on Twitter from none other than Steve Martin (yeah, THE wild and crazy guy). This was just another dark cloud in a growing storm of concern regarding [...]
Source: http://www.webranking.com/blog/google-what-the-bleep-are-you-doing
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Does Google Consider SEO to be Spam?
One question that swirls around out there is whether SEO – short for search engine optimization – is considered to be spam by Google. A recent video from the head of Google’s Webspam team, Matt Cutts, tries to answer this question. In short, no it isn’t. According to Cutts, all SEO basically means is making [...]
Source: http://www.seo-e.com/seo-technology/does-google-consider-seo-to-be-spam.htm
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Article Marketing Post Panda & How 15 Top Article Directories Are Doing Today
I am regularly asked about the effectiveness of article marketing. It’s been a little over a year since the first Google Panda update in February 2011 when many sites took [...]
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Video Interview: Social Media Marketing at GM – Charlotte Blank, Manager of Social Media
At the recent Online Marketing Summit in San Diego I caught up with Charlotte Blank, Manager of Social Media at General Motors to talk about digital marketing. In this short interview I asked Charlotte a few fundamental questions about digital and social media marketing related to customers: 1. How does GM segment digital marketing activities [...]
Source: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/U_p9r08Kz2o/
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Content & Customer Optimization Presentation from Search Congress Barcelona
I’m about to go on stage at the Search Congress conference in Barcelona and I thought I’d share the presentation that I’ll be giving. Don’t worry, only the title page is in Spanish but all the photos are from my last trip to Barcelona. As a complement to the growing amount of Content and Social [...]
Source: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/YoD2FlIokZk/
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How to Evaluate Guest Blog Post Prospects in Five Easy Steps
A few days ago, we were asked by one of our clients whether it’s worth his time to write a guest post for a blogger who had recently reached out to him via Twitter. Guest blogging is a great way to engage with new audiences, establish yourself as a thought leader, and hopefully acquire a [...] 
Follow SEJ on Twitter @sejournal
Source: http://feedproxy.google.com/~r/SearchEngineJournal/~3/6ZaczREKFxY/
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Saturday, March 10, 2012
Outlook for Search – Building High Rankings in 2012
Well, a New Year has passed and we bid farewell to 2011. It was certainly an exciting year, especially in search and online marketing which saw changes occur at warp speed. Over the last few weeks of 2011, we took a break to assess the state of search engine optimization and where things were headed [...]
Source: http://www.seo-e.com/seo-technology/outlook-for-search-%e2%80%93-building-high-rankings-in-2012.htm
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Bing.com Refreshes Homepage, Launches New Layout (Not HTML5 Yet)
I’m sure there are plenty of you who are too excited for the NFL Kickoff 2011 to notice any small changes over at Bing.com. Or maybe you are celebrating the new football season by playing some Tecmo Super Bowl 2012 (I highly recommend this one). Well we’ll have none of those fun and games here [...]
Source: http://www.webranking.com/blog/bing-changed-their-homepage-not-html5-yet
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List of Minnesota Marketing & PR Associations, Organizations, & Groups
Sometimes it feels like I spend more time on the road than in Minnesota, but the Twin Cities has a fine digital marketing community that includes advertising, direct marketing, interactive, B2B, search, PR and communications groups that serve the needs of marketing and communications professionals in the region. Networking locally can be incredibly important if [...]
Source: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/IlFi-HPi0EM/
How to Get C-Suite Buy-in For Social Media Measurement Tools a la #SMX
Day 3 of #SMX West was smashing good fun, once again finding attendees loaded up on caffeine and rearing to go. There was a slight bittersweetness to last day of the conference, but there was no time to wallow. Not with Justifying The Investment: Analytics For Social Media on the session agenda! Moderator Greg Finn guided speakers [...]
Source: http://feedproxy.google.com/~r/AimclearSearchMarketingBlog/~3/yItr8l1izow/
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Will Google's Mobile Search AI Product Rival Apple's Siri?
As Google strives to bring actual knowledge into search and create a more intuitive user experience, rumors and speculation abound about Google’s artificial intelligence projects, possible product launches, and the future of mobile search.
Source: http://searchenginewatch.com/article/2157869/Will-Googles-Mobile-Search-AI-Product-Rival-Apples-Siri
How to Leverage Content Communities to Expand Your Brand Reach
Posted by Julianne Staino
“Content is King!”
Ah, the wonderfully overused statement that makes me want to throw my monitor at the wall and then hang my head in shame because it’s actually true. I feel like I can safely assume that we can all agree on the increasing importance of awesome content. Recently, it seems like everyone is championing for companies to evolve the way in which they approach creating content. (Ie. Coca-Cola’s 2020 content strategy. If you haven’t watched these videos, I’d highly recommend investing 20 minutes in order to see how big brands are changing the way they think about a cohesive marketing strategy) Here in the Distilled NYC office, I’m surrounded by Tom Critchlow and John Doherty who are single handedly pushing companies to have inspired content and changing marketers mindsets.
This is great and all, and ‘imma let you boys finish, but shifting a companies’ mindset and creating inspiring pieces is tough!
Note: I am in no way suggesting we don’t strive to achieve this, we should always try to effect change and produce content that strikes a nerve within. I’m just pointing out the obvious fact that these content strategies are a longer-term play.
Besides the obvious SEO benefits to having unique content, engaging materials also help your customers remember your brand. So by having things people find interesting on your site, the more likely it is for them to come back. However, what if you’re not Coke and don’t have a huge fan/customer base to rely on along with a marketing budget that has a lot of zeros? All this amazing content you’re producing is falling on deaf ears. Of course you’ll most likely push the content through all the various social channels to hopefully gain some traction, but again this will mainly reach people that already know about your brand.
So how do you create excellent pieces of content that attracts a new audience and spreads your brand reach?
Well, if you are a company that doesn’t have time or resources to invest heavily into outreach you can create content for specific content niche communities. Typically, before I begin working on a creative piece or kick-off linkbuilding or produce any form of content for a client, I think:
“Who would want to read/watch/listen to this?”
and
“What 5 sites would link to this?”
By doing this, I’m ensuring that I have a clear understanding of why I’m producing this content. So, by creating content specifically for certain communities you are targeting a new audience that has an interest in a specific form.
Below I will outline some content communities where you should be targeting to either create content for or place pre-existing awe-inspiring content!
Why I Chose These Communities
Note: this is not a comprehensive list – my goal was to put together a list of actionable platforms that you can actually get your content placed on.
I did not try and form a comprehensive list for each specific niche. I did however, choose platforms where YOU can upload your own unique content*. By doing this, I tried to cut down on some outreach time while still allowing you to gain brand exposure.
So what are you waiting for, read on and get your content on :)
*excluding Longreads
Video
Video content is like the new “sliced bread”. Where were we before it? Video content is becoming increasingly more important through blended searches and allows brands to break up walls of text. However, when I refer to video content I’m not referring to basic Q&A video content or testimonials. I’m suggesting you create non-promotional video content that is aesthetically creative *gasp* The key to video communities (and why most fail) is that they’re too self-serving and brand boosting. RESIST THE URGE!
WHO DOES IT WELL: The Desperados Experience
Youtube I couldn’t talk about video communities without including Youtube! If you have any type of videos, make sure you create a brand channel and upload all of your videos.
Data Visualization
Although infographics are great when you have a story to tell, (that’s key! Actually have something to say, if not your infographic will be crap.) I’ll be focusing on data visualization. If you have market/customer data at your disposal, turn it into something! Whether it’s static, animated or interactive, you should put all that research to good use and get it in front of a data-loving audience.
WHO DOES IT WELL: Uber
Images
Big high-res images are all the rage and I have to say, I’m a fan! I’ve been seeing ecommerce sites and blogs transitioning from regular thumbnail images to huge images taking up some prime above-the fold real-estate. If you‘re looking to get people talking, linking, and sharing your images, invest in some photography.
WHO DOES IT WELL: Fab
Long-form
What happened to the good ‘ole days when you’d sit down with the paper and read (from beginning to end) a multi-page piece? Although those instances are becoming few and far between, the resurgence of long-form content is on the rise. People may like getting to the point quickly, but if a story warrants a deep dive don’t be afraid to go there and go all in.
WHO DOES IT WELL: The New Yorker
Main Takeaways
Find a specific audience for your content, outside of your site.
By looking to target different audiences for a certain type of content, you are actively pushing your brands exposure and not resting on what you already have. In order to gain new customers you have to be thinking about new opportunities and how you can penetrate different markets. To do this, creating content specific materials is key.
Create content that provides value for that content community.
Once you identify a new market, (like all forms of linkbuilding) you have to create something of value. If your materials offer little value to your new community you will be burning your new found bridge. Pro tip: produce something people will actually care about.
Have fun with it!
Not everything should (or needs to be) a sales pitch. Make sure your content falls in line with the tone & feel of previously posted content. If your content sticks out like a sore thumb, you most likely won’t get any traction. Although you might get the urge, or internal pressure, to plaster your company’s name everywhere - don’t. Branding too much will appear as if you’re trying to get something out it (not received well).
Don’t half a** it.
If your content stinks and you put it out to a community who is passionate for long-form, they’ll call you out and you don’t want that sort of attention. Like everything your produce, you should be confident and proud with what you’re putting out. If you’re not, go back and try harder.
Don’t rest on your brands laurels.
Push your content outside of your company’s Twitter and Facebook accounts and don’t rely on them to do all the work. If you want to grow your audience and your brand than move outside of what you normally do. Your brand is only as strong as you make it.
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