If Microsoft wants to reinvent itself for the mobile era, it will have to attract a new generation of developers.
In the crowd at Microsoft's Build conference, where more than 2,000 software developers gathered in Redmond, Washington, this week, sat Atta Elayyan, cofounder of a two-person New Zealand startup called Lazyworm Apps. Although low-profile, the event was one of the most important for Microsoft this year—with desktop and laptop sales shrinking and other companies far more successful in mobile computing, Microsoft badly needs to persuade software developers like Elayyan that it's worth writing code for its latest platforms.
Source: http://feeds.technologyreview.com/click.phdo?i=ebff44b8880882ce3bf24151c7aa0dc0
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