We spend a lot of time talking about content and its necessity. Your landing pages, site pages, blogs and knowledge center content are there to not only tell your story, inform and motivate readers, it’s there to build search rankings as well. But search engine optimization and building search rankings go well beyond just keywords, [...]
Source: http://www.seo-e.com/seo-technology/hooking-your-readers-%e2%80%93-7-approaches-to-great-headlines.htm
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